About Us

Cover is the leading trade publication for independent retail store owners. Each month, Cover delivers in-depth news and feature stories, targeted to the everyday business needs of independent retailers, wholesalers, distributors and closeout buyers. Articles focus on marketing, management, finance, new products, store security, employee relations, company profiles, and much more. Cover's vital business information produces greater readership, more pass-along readership, more time spent with the publication, and more exposure for your advertising.

With a monthly readership of over 50,000, Cover is read by store owners of all kinds, including independent gift, variety, clothing, boutique, drug, dollar, tourist, convenience, and other independent retail stores. Cover is circulated in all 50 states, plus Canada, Puerto Rico, and the Caribbean. The magazine is audited through U.S. Postal Audit, and is one of only two audited publications in the industry. It is mailed at the U.S. Periodic Postal Rate. This makes Cover one of the cleanest circulation lists available, since the mailing labels of any undeliverable copies are returned to us by the U.S. Post Office and replaced with new qualified buyers. The most recent audit statement reports about 75 percent paid/requested circulation.

Cover is the number one business publication for retail store owners in terms of annual advertising revenue. More wholesale advertisers spend more ad dollars in Cover on a yearly basis than any other trade publication targeted to independent retail stores. For almost 20 years, Cover has been the industry's first choice for selling wholesale products to independent retail store owners.